Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of shopping companies are turning to server-side tracking as a method to enhance their information collection procedures. While it needs a lot more technical knowledge than normal GTM and might introduce additional costs, it can result in higher accuracy and more reputable information
Pixel tracking makes use of an item of code to register conversions on your website. It's simple to set up and much less vulnerable to advertisement blockers.
1. A lot more precise data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Manager and various other systems is less accurate than it ought to be.
Server-side tracking is a much more safe choice that assists to bypass these limitations, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other protection measures. This provides extra accurate information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be hard for pixel-based monitoring. This versatility provides marketing professionals extra possession over the information they send, and makes it simpler to adhere to various data laws. It's additionally a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.
Standard pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' web browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and inaccurate outcomes. Server-side monitoring allows companies to bypass these limitations and give precise, constant data that PPC campaign management software is much less prone to interference.
This type of tracking additionally enables companies to track conversions that take place beyond the website, like phone calls and in-store acquisitions. This is very important because new personal privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and privacy. This is specifically essential as different web browsers and platforms significantly alter how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This gets rid of dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your web page to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This implies that information collected by the website/app is first sent to the web server where it's processed and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the extent of data monitoring and gives companies extra control over transmission, making it typically extra dependable. Because of this, it's much less prone to information obstacles caused by things like a broken connection or an energetic advertisement blocker being installed.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion information similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising devices on the web server. This allows you to have more precise information and helps make sure conformity with privacy laws such as GDPR. Additionally, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.